• E-Journal Articles

  • 09.Oct
  • A Review and Analysis of Literature on Autonomous Driving
  • In order to understand the development of research in autonomous driving in the last years, it is important to conduct a literature review to understand the different fields of application through which autonomous driving has evolved as well as to identify research gaps.

  • 20.Jun
  • Innovation Mining
  • Innovation Mining ist eine Web Monitoring Technologie, die eine Grundherausforderung der Innovationsentwicklung adressiert. Wie kann man das Know-how in den Entwicklungsabteilungen F&E-intensiver Branchen konsequenter an den Bedürfnissen und Anforderungen der End-User ausrichten? Aufwändige Entwicklungen treffen häufig Kundenbedürfnisse nicht optimal, da Produzent und Endabnehmer jeweils am anderen Ende einer langen Wertschöpfungskette stehen. Anhand eines Beispiels aus der Chemieindustrie wird aufgezeigt, wie Userbeiträge im Social Web systematisch ausgewertet werden können, um bisher unerkannte Anwenderprobleme mit der Produktlösungskompetenz der Entwickler zu koppeln. Das Motto lautet „Technologie sucht neue Anwendung im User Web“. Innovation Mining schließt hierbei eine Lücke im vorherrschenden Methodenmix der Marktforschung für Innovation.

  • 17.Apr
  • The Future of Autonomous Driving – Introducing the Foresight Matrix to Support Strategic Planning
  • autonomous driving; hype cycle; foresight matrix; strategic planning

  • 28.Nov
  • Towards a Method to Conceptualize Influencer Blogging Systems -The Phenomenon of “Recent Empties”
  • by Kalle Kroll, Michael Bartl and Oliver Gluth
    The phenomenon of “recent empties” is easy to describe. Go to the Google search box and type in “recent empties”. Select the search results for pictures and you will find an incredible amount of user generated and uploaded pictures showing recently used up personal care products such as shower gels, shampoos, deodorants, creams, and the like.

  • 04.Jan
  • Open Government – Die „Neue Offenheit“ in Gesellschaft, Wirtschaft und Politik
  • Die Vernetzung der Welt nimmt von Tag zu Tag zu. Verkehrswege auf dem Land, in der Luft und auf dem Wasser ermöglichen Mobilität und die Versorgung mit Waren bis in die entlegensten Winkel der Erde. Energieversorgungsnetzte überspannen den Globus. Wirelesss Communication und die dem Internet zugrundeliegenden Datenhighways erlauben die nahezu uneingeschränkte Verbreitung von Information und Wissen unter Milliarden von Menschen….

  • 05.Apr
  • Getting Closer to the Consumer: How Nivea Co-Creates New Products
  • Authors: Bilgram, V., Bartl M., Biel, S. published in Marketing Review St. Gallen, 1/2011. Co-creation has become a prevalent approach taken by innovation leaders to excel in innovation management and complement internal R&D activities. In this article the authors will introduce the co-creation process at Nivea and describe how Nivea co-developed a new deodorant with […]

  • 05.Jan
  • The Open School Vision – For More Openness at Universities
  • This paper introduces the open school concept, which aims to strengthen the openness of the university to its students. In an open school, students do not take a passive role as service consumers; they are active members of their university. Though the open school reflects a new mindset in higher education, it uses available technologies. […]

  • 21.Jul
  • Open Innovation!
  • Unter dem Schlagwort Open Innovation wird derzeit über einen einschneidenden Umbruch im Innovationsmanagement gesprochen. Der Ansatz steht für die Öffnung der Unternehmensgrenzen und damit für die aktive strategische Nutzung der Außenwelt zur Vergrößerung des eigenen Innovationspotenzials. Ein derartiges Leitbild ist eng verknüpft mit dem Wandel von einer Industriegesellschaft hin zu einer vernetzten Wissens- und Kommunikationsgesellschaft, in der die unzähligen Innovationsimpulse und Ideenquellen nur noch im Rahmen einer interaktiven Wertschöpfung verarbeitet werden können…

  • 08.Feb
  • Towards Human-Centered Design
  • The consequence of taking customer orientation serious is to integrate them right at the heart of value creation – in new product design and development. The transitions in innovation management during the last years allow us exactly to that in a more resolute way. By democratizing knowledge and information the social media revolution strongly supported […]

  • 05.Feb
  • The Morphology of Co-Creation
  • With the morphology of co-creation I want to offer an analysis framework which helps to systematically align co-creation and open innovation activities along its major constitutional dimensions.

  • 04.Feb
  • Co-Creation 360
  • The proficient realization of single co-creation projects is not a warranty for the overall success of co-creation. It rather depends on the ability of the firm to assimilate and implement users’ value contributions in the existing innovation process. At this point it becomes obvious that additional issues which are based on the fact that firms are […]

  • 23.Dec
  • Co-Creation in the Automobile Industry – The Audi Virtual Lab
  • In the following I want to share some insights mainly from the co-creation projects I initiated during the time I worked for the carmaker Audi. Two consecutive projects termed the “Audi Virtual Lab 1” and the “Audi Virtual Lab 2” were conducted in Germany, Japan and in the US. Overall more than 7.000 customers participated in the co-development of the Audi in-car multimedia system. As a co-creation technique we applied web-based user design firstly introduced by the MIT Professors Dahan/Hauser.

  • 17.Dec
  • Netnography – Utilizing Online Communities as source of Innovation
  • Listening in on web conversations opens up a whole universe to find and explore new fields of innovation. Here are some exciting insights from the cosmetics industry

  • 11.Dec
  • Patients as Partners – Co-Creation in Health Care
  • Most of the time we discuss concepts like consumer centric-design, co-creation or open innovation in the context of business management. However I guess it makes perfectly sense to carry forward the experiences and findings to other fields of application like i.e. the field of health care.

  • Miscellaneous

  • 23.Oct
  • Autonomous Driving – The User Perspective
  • Autonomous Driving (AD) has been said to be the next big disruptive innovation in the years to come. Considered as being predominantly technology driven, it is supposed to have massive societal impact in areas such as insurance, laws and regulations, logistics, automotive industry as well as all types of transportation methods, not only expected to […]

  • 07.Jan
  • New Market Research – Offen für Neues
  • urch die digitale Revolution und deren Einfluss auf Technologie, Wirtschaft und Gesellschaft hat sich das Arbeitsfeld unserer Profession der Markt- und Sozialforschung erheblich erweitert. Als „digital“ und „innovativ“ könnte man vereinfacht die Ansätze der „neuen Marktforschung“ bezeichnen…

  • 10.Sep
  • JPIM Publication: A Manager’s Perspective on Virtual Customer Integration for New Product Development
  • More than 200 companies were part of the study with the objective to find out how mangers think about digital methods to integrate customers in the innovation process. What is their attitude towards co-creating with customers and what are the key drivers for acceptance within the companies they represent?

  • 17.Jun
  • A Quick Guide on Augmented Reality and the Journey to Augmented Research
  • The Terminator, RoboCop, Iron Man, Yu-Gi-Oh and Tom Cruise in Minority Report are using it – Augmented Reality. Enough motivation for us to learn more about this emerging field.

    by Michael Bartl and Torsten Erbel

  • 02.Aug
  • The “Making-of Co-Creation” Video
  • Looking back at “10 years of HYVE” we have merged our experiences of the past decade in a comprehensive video on Co-Creation. Co-Creation is a major hype and hot topic – however, a lot of people have difficulties to understand Co-Creation. The video gives an introduction to Co-Creation and its various facets during new product development along examples from practice.

  • 03.Jun
  • Ein Kommentar zur Neuordnung und Identitätsfindung der Markt- und Sozialforschung im Online-Zeitalter
  • von Michael Bartl

  • 30.May
  • Das User-Wissen nutzen – W&V Interview mit Dr. Michael Bartl
  • Social Media und Marktforschung

  • 11.Sep
  • LAUNCH of the BMW Group Co-Creation Lab
  • It is crucial to think of co-creation as a strategic programme rather than as a “just in time” outsourcing of innovation tasks. A co-creation programme is characterized by continuous collaborative relationships with users, consisting of various internal and external cycles of acquiring and assimilating the users’ value contributions. To illustrate the applicability and benefits of […]

  • 22.May
  • BVM sets Co-Creation Footprint in Germany
  • CONSUMER EMPOWERMENT, OPEN INNOVATION, CO-CREATION and CROWDSOURCING – these are the hot topics covered by the 45th annual BVM (German Association for Market and Social Research) conference. For me, this event carried out by the market research community demonstrates two notable changes in the innovation management landscape…

  • 22.Apr
  • What is Social Brand Value?
  • The concept is defined as the extent to which people share a brand or information about a brand as part of their everyday social lives at work or at home.

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