November 2014

Towards a Method to Conceptualize Influencer Blogging Systems -The Phenomenon of “Recent Empties”

by Kalle Kroll, Michael Bartl and Oliver Gluth The phenomenon of “recent empties” is easy to describe. Go to the Google search box and type in “recent empties”. Select the search results for pictures and you will find an incredible amount of user generated and uploaded pictures showing recently used up personal care products such as shower gels, shampoos, deodorants, creams, and the like.


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