Autonomous Driving (AD) has been said to be the next big disruptive innovation in the years to come. Considered as being predominantly technology driven, it is supposed to have massive societal impact in areas such as insurance, laws and regulations, …
A Quick Guide on Augmented Reality and the Journey to Augmented Research
The Terminator, RoboCop, Iron Man, Yu-Gi-Oh and Tom Cruise in Minority Report are using it - Augmented Reality. Enough motivation for us to learn more about this emerging field.
by Michael Bartl and Torsten Erbel
The “Making-of Co-Creation” Video
Looking back at “10 years of HYVE” we have merged our experiences of the past decade in a comprehensive video on Co-Creation. Co-Creation is a major hype and hot topic – however, a lot of people have difficulties to understand Co-Creation. The video gives an introduction to Co-Creation and its various facets during new product development along examples from practice.
LAUNCH of the BMW Group Co-Creation Lab
It is crucial to think of co-creation as a strategic programme rather than as a “just in time” outsourcing of innovation tasks. A co-creation programme is characterized by continuous collaborative relationships with users, consisting of various internal and external cycles …