Authors: Bilgram, V., Bartl M., Biel, S. published in Marketing Review St. Gallen, 1/2011.
Co-creation has become a prevalent approach taken by innovation leaders to excel in innovation management and complement internal R&D activities. In this article the authors will…
This paper introduces the open school concept, which aims to strengthen the openness of the university to its students. In an open school, students do not take a passive role as service consumers; they are active members of their university.…
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nc-by-nd cc licence | 2010
