Miscellaneous

The “Making-of Co-Creation” Video

Looking back at “10 years of HYVE” we have merged our experiences of the past decade in a comprehensive video on Co-Creation. Co-Creation is a major hype and hot topic – however, a lot of people have difficulties to understand Co-Creation. The video gives an introduction to Co-Creation and its various facets during new product development along examples from practice.

By admin | 02 Aug 11 | Comments (0)

Ein Kommentar zur Neuordnung und Identitätsfindung der Markt- und Sozialforschung im Online-Zeitalter

von Michael Bartl

By Michael Bartl | 03 Jun 11 | Comments (0)

Das User-Wissen nutzen – W&V Interview mit Dr. Michael Bartl

Social Media und Marktforschung

By Michael Bartl | 30 May 11 | Comments (0)

LAUNCH of the BMW Group Co-Creation Lab

It is crucial to think of co-creation as a strategic programme rather than as a “just in time” outsourcing of innovation tasks. A co-creation programme is characterized by continuous collaborative relationships with users, consisting of various internal and external cycles…

By admin | 11 Sep 10 | Comments (0)

BVM sets Co-Creation Footprint in Germany

CONSUMER EMPOWERMENT, OPEN INNOVATION, CO-CREATION and CROWDSOURCING – these are the hot topics covered by the 45th annual BVM (German Association for Market and Social Research) conference. For me, this event carried out by the market research community demonstrates two notable changes in the innovation management landscape…

By Michael Bartl | 22 May 10 | Comments (0)

What is Social Brand Value?

The concept is defined as the extent to which people share a brand or information about a brand as part of their everyday social lives at work or at home.

By Michael Bartl | 22 Apr 10 | Comments (0)

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