I was born and raised in the wonderful city of Munich. I started an academic career with a Bachelor of Science from the University of Westminster London, a Dipl.-Kfm. from the University of Munich (LMU) and a Ph.D. from the Otto Beisheim Graduate School (WHU) in Vallendar on the topic of co-creation, open innovation and new media. Following were four really great years working for the carmaker Audi in the R&D department. With the Virtual Lab initiated in 2001 I had the chance to set up the first Open Innovation programme at Audi allowing thousands of customers to be part of the development of the new generation automotive infotainment system. Then, since 2004 I run my own business as CEO together with my two partners Michael Schmidt and Dr. Johann Füller. HYVE is a leading innovation agency realizing co-creation solutions in order to design successful innovation. We merged the competencies of industrial design, innovation research and community software development in order to create a unique set of knowhow and tools to face the innovation challenge of the future and create successful products and services for our clients … and sometimes also for ourselves. Following you find numerous examples and offerings on subjects such as Open Innovation, Netnography, Ideamanagement, User Design, Co-Creation and likely future developments in
innovation research and management.

Senat der Wirtschaft

I am happy to be engaged as appointed senator in the SENAT DER WIRTSCHAFT. As part of the Global Economic Network the Senate’ s most important objectives is the economic development of Germany in the interest of the country’s general welfare and the development of an eco-social market economy on a national and international level.

“Today’s consumers and citizens are informed, connected, active and global. New and increasingly participative innovation models are developed in business, politics, science, health care and education as well as in the area of social engagement are developing rapidly. Especially in times of technological and societal change, the senate’s objectives serve as a point of orientation, which is why I am very happy to have been appointed to the “Senat der Wirtschaft.”


Since May 2011 I dedicate a part of my time to the German Association of Market and Social Research (Berufsverband Deutscher Markt- und Sozialforscher – BVM) as an elected member of the national executive committee (Bundesvorstand).

Peter Pribilla Foundation

As a Pribilla Research Fellow of the Peter Pribilla Foundation I am happy to be involved in research projects such as Open Education, Open Government or Open Health Care.


As a founder am happy to introduce Carfrogger, the place to design, protect and revalue your car. The face of the streets will be changed forever. More and more cars get wrapped with film in order to individualise the design, protect the car from scratches and to revalue used cars.  The Carfrogger business logic combines a powerful online community as sales channel with a network of wrap shops delivering high quality wrapping services. Currently car wrapping is a niche market with different players scattered all over the place focusing on business fleets and the tuning sector. Carfrogger will develop and extend this market into mainstream including all owners of new and used cars.


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CV English & Deutsch

Following some pictures and impressons of my work …

>> Impressions of the InnovationCampus09

>> Impressions of the Netnography08

>> Prof. Kozinets on the Netnography08


visit HYVE - the innovation company